> For the complete documentation index, see [llms.txt](https://docs.kula.digital/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.kula.digital/trust-and-legal/privacy.md).

# Privacy policy

> **Draft — for counsel review before publishing.** This is a good-faith first draft grounded in how the product works. It is not legal advice. Have it reviewed and finalised by qualified counsel, and confirm the sub-processor list, retention periods, and contact details, before publishing or relying on it. *Last updated: draft.*

Kula Intelligence is operated by **Kula Holdings Pty Ltd** ("Kula", "we"). This policy explains what data we handle, why, and your choices.

## Two roles

* **For studio operators (our customers):** we are the **controller** of your account information.
* **For a studio's own data (members, sales, bookings, and so on):** the studio is the **controller** and Kula acts as a **processor** on the studio's instructions. We only access that data to provide the service to the studio.

## What we collect

**1. Account information.** When you create an account: your name, email, studio name, region, timezone, and sign-in identifiers from our identity provider. Billing details if you subscribe.

**2. Studio operational data (via connectors).** When you connect a data source, we read and store a copy of the relevant records so the AI can answer questions. Depending on which sources you connect, this can include:

* **Members & contacts** — names, email addresses, phone numbers, membership status and plans (e.g. from your booking platform or Wix).
* **Bookings & attendance** — classes, visits, check-ins, cancellations.
* **Sales & payments** — sale amounts, plans, payment method and status, and limited payment metadata. We store at most the **last four digits** of a card; we never receive or store full card numbers.
* **Accounting** — contacts, invoices, transactions, and (where your plan allows) general-ledger data from Xero.
* **Marketing & web analytics** — advertising performance and spend from Meta, and **aggregated** website metrics from Google Analytics 4 (not individual visitor identities).

Exactly what each connector reads — and what it does not — is listed on each [connector page](/your-data-sources/connectors.md).

**3. Provider credentials.** The keys or tokens you provide to connect a source are stored **encrypted at rest (AES-256-GCM) in your studio's own database**, with the encryption key held separately. They're used only to read from that provider, and never shared between studios.

**4. Usage & audit data.** Records of tool calls, privileged actions, and errors, used to operate the service, support you, and maintain an audit trail.

## What we do **not** collect or do

* We do not receive full payment card numbers.
* We do not track individual website visitors (GA4 data is aggregated).
* We do not sell your data, ever.
* We do not use one studio's data to answer another studio's questions.

## How we use data

* **To provide the service** — to let your connected AI client answer questions about your studio.
* **To operate and support** — diagnostics, troubleshooting, security, and billing.
* **Optional semantic search** — only if you opt in, we generate embeddings from your text to power similarity search; the data stays in our cloud region.

We do **not** use your studio's data to train cross-customer or general-purpose AI models.

## A note on connected AI clients

Kula Intelligence is the bridge between your data and **an AI client you choose** (Claude, ChatGPT, and so on). When you ask a question, the relevant results are sent to that AI provider so it can answer you. That exchange is governed by **your agreement with that AI provider**, not by Kula. Choose the permission level that limits what's exposed — see [Permission levels](/connect-claude-and-access/scopes.md).

## Who we share data with (sub-processors)

We use a small set of infrastructure providers to run the service. Each processes data only to provide its part of the service:

| Provider              | Role                                                                          |
| --------------------- | ----------------------------------------------------------------------------- |
| Neon                  | Managed Postgres — your studio's database                                     |
| Google Cloud Platform | Cloud hosting, document storage, secrets, and the optional embeddings service |
| Kinde                 | Operator sign-in / identity                                                   |
| Vercel                | Hosting for the operator web apps                                             |

We may update this list as our infrastructure evolves; the current list will always be here. We do not share your data with third parties for their own marketing.

## Where data is stored

Your studio's data is stored in the cloud region you're provisioned in. Australian studios' data stays in Australia.

## How long we keep data

* **While your account is active**, we retain your studio's transformed (canonical) data so the service keeps working — this is what makes 12-month trends and history possible.
* **The raw imported copy** — the verbatim vendor data we land before transforming it — is kept only long enough to re-process safely: **30 days, then it is purged.** The canonical data it produced is unaffected.
* **When you disconnect a data source**, the data we hold from that source is purged within **30 days**.
* **When you close your account**, your studio's database and stored copies are purged within **30 days** of closure, except where we must retain limited records to meet a legal or accounting obligation.

## Your rights

Depending on where you are, you may have rights to access, correct, export, or delete personal data, and to object to or restrict certain processing.

* **Operators:** contact us using the details below.
* **A studio's members:** because the studio controls its member data, direct requests to the studio; we will assist the studio in fulfilling them as its processor.

## Security

We protect data with per-studio isolation, encryption in transit and at rest, scoped access, and auditing. See [Security & data handling](/trust-and-legal/security.md). To report a vulnerability, see [Responsible disclosure](/trust-and-legal/disclosure.md).

## Children

Kula Intelligence is a business tool not directed at children and not intended for the collection of children's data.

## Changes to this policy

We'll update this page when our practices change and revise the "last updated" line. Material changes will be communicated to operators.

## Contact

Questions or requests: **<privacy@kula.digital>**, Kula Holdings Pty Ltd, Sydney, Australia.


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