Google Analytics 4

Connect GA4 to bring in website traffic, sources, and conversions — aggregated, read-only.

Google Analytics 4 (GA4) brings your website traffic into Kula Intelligence — how many people visit, where they come from, which pages perform, and whether visits turn into bookings.

What we read — and what we don't

• We read: aggregated reports — totals and trends — from the GA4 Data API.
• We don't: track individual visitors, and we never change your GA4 setup. GA4 only gives us aggregated numbers, not personal data.

This connector is set up differently

There's no key to paste. Instead you grant a Google service-account email read access to your GA4 property, and tell us your property ID.

What you'll need

• Viewer access on your GA4 property for the service-account email Kula shows you.
• Your GA4 property ID.

How to connect

1. In Kula, open Connectors → Google Analytics 4 and copy the service-account email shown there.
2. In GA4 → Admin → Property access management, add that email as a Viewer.
3. Back in Kula, enter your property ID, click Test, then Connect.

Good to know

• GA4 keeps about 14 months of history, so that's as far back as the import can reach.
• GA4 re-processes the most recent couple of days, so very recent numbers can shift slightly. Kula re-checks a short recent window each day to stay accurate.

If it stops working

The usual cause is the service-account's Viewer access being removed, or a changed property ID. Re-grant Viewer access (or re-enter the property ID) and re-test. See Keeping your connectors healthy.