Meta — Facebook & Instagram

Connect Meta to bring in your Facebook and Instagram marketing performance and ad spend — read-only.

Meta brings your Facebook and Instagram marketing into Kula Intelligence — page and account performance plus ad spend — so the AI can answer where your members come from and what acquisition really costs.

What we read — and what we don't

• We read: your marketing and advertising performance and spend for the accounts and pages you choose — read-only.
• We don't: post, run or change campaigns, or spend money.

What you'll need

• A system-user token generated in Meta Business Settings, with read-only scopes.
• The ad account and page you want to include.

How to connect

1. In Meta Business Settings → System users, create a system user, assign your ad account and page, and generate a long-lived token with read-only access.
2. In Kula, open Connectors → Meta, paste the token, and click Test.
3. Pick which ad account and page to include, then click Connect and import.

Good to know

• Use a long-lived system-user token, not a short personal one — it won't expire on you mid-month.
• Instagram occasionally returns nothing even when it's correctly connected. Kula guards against reading that as a real "zero", but if your Instagram numbers look empty, double-check the Instagram account is linked to the page you selected.

If it stops working

A Meta error usually means the token lapsed or its permissions changed. Generate a fresh system-user token and re-enter it. See Keeping your connectors healthy.